Attention economy

Sorry that I left my blog alone for nearly 2 weeks. Today I found a very nice summary for building relationships and gaining attentions (especially online), namely "10 things to remember about the attention economy" by twdanny, as follows:

1. You want to receive attention.
2. You want to receive long-lasting attention. This is where a brand is born.
3. In order to receive long-lasting attention, you need to build trust.
4. Trust is built when relationships are formed.
5. Relationships are formed when conversations take place.
6. A true conversation is based on transparency.
7. The intrusion of money into the formula annihilates transparency.
8. Transparency is a son of authenticity.
9. The Web, compared to other types of medium, is more likely to transfer authenticity through the use of links.
10. Authenticity, transparency, and conversations are possible only when you let go of control and first trust the other.

The author then introduced a powerful book about attention and conversation, named The Cluetrain Manifasto, which now ranks #6 in Businessweek's list of 2000 business bestsellers and #9 in Amazon's list of 2000 business bestsellers. Moreover, luckily for all of us the entire book goes public online. Just click here to read everything.