凯旋门上的Adidas

看了Adrant的一篇个人博客, 名为Adidas Tracks White Stripes On French Monument。其中介绍了Adidas在法国凯旋门用标志性的3条白条做的巨型广告。笔者本人对这个广告评价还不错：

To celebrate the opening of its performance store last fall, Adidas released an ad with its three telltale stripes running up the Arc de Triomphe. As a general rule we like the fusion of contemporary culture with traditional icons. So the ad is interesting in that way but there's not really much else going for it.

不得不说，Adidas把这个logo打在凯旋门上面非常有气势，创意也是一流。凯旋门作为法国的地标，将其传统图腾式的一面充分与Adidas的现代感结合在了一起。不过，联想到最近星巴克在中国的紫禁城事件中受到中国网民的待遇，这个创意在中国或许又要受到众多非议了。