Monday, 29 January 2007

YouTube to share revenue with uploaders

YouTube to share revenues

Today's FTChinese online reported that the leading video-sharing website, YouTube, is to share advertising revenues with its video uploaders, like what competitors are doing. This actually is what some experts have been arguing about, i.e., instead of merely making use of netizens, it should share interests and benefits with content contributors.

SEE I SEE

I didn't know that An internet-based research company, CIC Data, has already started its own blog named SEE I SEE, which talks about netizen insights, consumer loyalty and market watches discoverd through its professional research into weblogs and Chinese BBS. The big boss Sam Flemining attended the 2nd Blog Conference last year convened in Hangzhou and the Client Service Director gave a very nice and fluent presentation about its businesses. The CEO Sam and the company are well know for his newly coined term IWOM (The Internet Word of Mouth). I think it is actually Word of Net. The blog is new and I think there will be something more useful coming up.

The business is interesting. According to the book BRANDChild, the Chinese young generation spend a lot of their time online and the Internet has a very strong influence over their purchase decisions. It's a smart move for CIC Data to start such a business in China.

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